Archetype: Paris Hilton
Think famous, sexy, shiny, and new. Not only is the iPhone the hottest carry-thing since an Ethiopian orphan, it's also your mobile personal portfolio.
It totes your latest headshots, the demo you just recorded with Timbaland, your boyfriend's new movie trailer, and (most important) the digits for your agent, lawyer, dealer, and overbearing mother."
Helge: Wired knows how to attract visitors. The combination of Paris Hilton and iPhone is a gadget attraction.