Microsoft Wants Wireless Consumers, Too

Microsoft Wants Wireless Consumers, Too: "Microsoft is eager to claim a larger slice of the smartphone market. Its market share has declined since the introduction of the iPhone in June, 2007.

Helge: Mobile business applications are emerging...

Spurred on by Apple's pursuit of the wireless mass market, Microsoft is redoubling efforts to court mobile-phone consumers. Despite long-standing attempts to widen the appeal of Microsoft's Windows Mobile, the operating system for cell phones is popular mainly with business users looking for a way to view documents, spreadsheets, and corporate e-mail on a handheld device."

Helge: Mobile and Services, Mobile and Social Media and Mobile Marketing. Mobile search is increasing for Google.