torsdag 17 april 2008

How Social Networking Could Kill Web Search as We Know It - Faceboogle - Google vs. Facebook - Popular Mechanics

How Social Networking Could Kill Web Search as We Know It - Faceboogle - Google vs. Facebook - Popular Mechanics: "The larger the Web grows, the more important search becomes, right? That’s probably so, and as a note of clarification, he changed his statement slightly to say, “Search, as we know it, is dead.” What he means is that, with the rise of social networking sites such as Facebook, MySpace, Twitter, Second Life, LinkedIn and even Google’s own Orkut, the next generation of Web users may find what they want by using their social network rather than a search algorithm. After all, the people in your online social network should know you better than a mathematical equation, right?

Helge: That looks like a great change.

Actually, the issue is even larger than searches and social networks. The Web is, in a sense, maturing into a different medium than the one that search engines were originally designed to tackle. Allow me, for a moment, to oversimplify the issue in the interest of making a point: Until now, the Web has largely been a resource for information organization and consumption, with the user functioning as a consumer. In this scenario, a search engine is an ideal tool—you need some information (a restaurant address, the name of a song stuck in your head), but you don’t know where to find it, so a search engine is the natural first stop in your online journey."

Helge: The net is becoming a space, a journey...

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