Trisha Okobu uses the site she edits as a hobby - US top three fashion blog Omiru - as a case-study to illustrate the ten steps, which include:
1 - Pick a topic that's uniquely you
2 - Stand for something real
3 - Be newsworthy
4 - Be awesome
5 - Create a stoplist (of things that are stopping you)
6 - Build real relationships
7 - Meet people in person
8 - Make it easy to spread the word
9 - Create community wherever you go
10 - And be patient
OK, there is a bit more to it than that. In fact the presentation is 300+ (digestible) slides long!
It's a definite must read though for anyone interested in building any kind of brand - via a blog or otherwise - online.
Take your time to watch the slides.