söndag 5 oktober 2008

Blogging and personal branding

Trisha Okobu uses the site she edits as a hobby - US top three fashion blog Omiru - as a case-study to illustrate the ten steps, which include:

1 - Pick a topic that's uniquely you

2 - Stand for something real

3 - Be newsworthy

4 - Be awesome

5 - Create a stoplist (of things that are stopping you)

6 - Build real relationships

7 - Meet people in person

8 - Make it easy to spread the word

9 - Create community wherever you go

10 - And be patient

OK, there is a bit more to it than that. In fact the presentation is 300+ (digestible) slides long!

It's a definite must read though for anyone interested in building any kind of brand - via a blog or otherwise - online.

Take your time to watch the slides.

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