We can write tons of stories to describe the company, make it better known, but the task becomes trickier when start to target decision makers.
How can we filter out "general interest" and those who come "by accident" to our site or blog?
Is there anybody out there working with
- Health care economics
- Pulmonary function
- Lung function testing
- Carpal tunnel syndrome
I need to move from "general" to a very specified communication mode.