Hard on the heels of our story about Bluebox Avionics' iPad-based in-flight entertainment system comes word of what appears to be the first carrier to test out the technology: Jetstar, the low-cost subsidiary of Australian Qantas Airways.
Starting later this month, passengers on select domestic Jetstar flights will be offered an iPad for a rental fee of AUD 10, according to Flight Global. Along with the device will come a wide assortment of music, movies, eBooks, magazines and games. The trial is being conducted in partnership with Bluebox and Stellar Inflight; if it goes well, Jetstar may roll out the iPad on all domestic and international services later this year, Flight Global reported.
Now that iPad sales have reached 2 million, it just might be time to think about how this technology could enhance consumers' experience of *your* tech-savvy brand... (Related: Hotel equips concierges with iPads — For £20, a way to try the iPad before buying.)