Crisis Planning: Prepare Your Company For Social Media Attacks « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

via web-strategist.com

In case you haven’t been watching, Nestle’s Facebook Fan page has been overrun by critics around deforestation, sustainability and poor social media relations. While this isn’t the place to have a discussion on sustainability, let’s look at the ramifications this has to society, brands, fans, and Facebook.

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