söndag 17 maj 2009

The death of branding


I've been studying how much children are used in advertising now days.

There ar thousands of examples in both printed media and television.

How should we react to the use of child images and advertising messages combined?

I admire the opinions of children but would like to see their comments used in a realistic context.

Cute pictures and copy from an ad man or woman doesn't bring the right match.

The picture is staged and the message has been created by the creative team. I don't buy the idea they are trying to deliver.

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