The death of branding

I've been studying how much children are used in advertising now days.

There ar thousands of examples in both printed media and television.

How should we react to the use of child images and advertising messages combined?

I admire the opinions of children but would like to see their comments used in a realistic context.

Cute pictures and copy from an ad man or woman doesn't bring the right match.

The picture is staged and the message has been created by the creative team. I don't buy the idea they are trying to deliver.

Birthday party yesterday with Estonian friends

We participated in a birthday party of Estonian friends yesterday. We met nice people and had a lot of fun. Here is blog posting from February 2005.

Estonian TV ads

View Estonian TV ads for otherwise normal products. You may recall this earlier post about a nightmarish, Soviet-era TV ad from Estonia promoting chicken meat.

I can't read Estonian blogs, so I haven't been able to dig up more info about the prolific director of this ad and many others -- Harry Egipt.

However, in this archive of Egipt's work, "Harry Egipt'i poolt valmistatud reklaamfilmide hulka voib lugeda suurimaks Eestis. Ta on olnud vastutav stsenaariumite kirjutamise, reklaamklippide lavastamise, toimetamise ja montaazi eest.

Kui soovite huvitava sisu, muuva kompositsiooni ning nägusate eesti näitlejatega reklaamfilme, oleme voimelised teostama need Teie soovide kohaselt."