Marketing Roadmaps: "To blog or microblog? Saturday morning, before I went into town to see Wicked, I had a little twitter-chat with Steven Streight 'Vaspers the Grate' (quotation marks not superfluous) about blogging versus microblogging using Twitter, Jaiku et al.
Personally, I seem to be back in a 'twitting' mode after a few months of just occasionally checking in. That, combined with the interchange with Vaspers got me thinking, again, about how blogging and microblogging fit in the total social media scheme, and especially how they both relate (or not) to marketing communications. Here's the back and forth over about a half hour before I had to leave for the play: go to the page..."
Helge: Vaspers is new to me. Need to take a look. Can these channels be used for marketing? Jaiku is often used as a short form event and seminars blogging platform. That's one practical application.