Twitter: Where's it @ for Business? - Media Bullseye: "However, many people are finding uses in Twitter that go beyond sharing messages, making friends and staying in touch. These people are doing business. I’m one of them. I’m in the communications business, but that does not automatically mean every communication tool I try, I need to spend my life on. Twitter is one tool among several that works for me, because the community is active and I have found hundreds of people with at least some relevance to my work.
Helge: I'm not a skeptic. Social Media opens new avenues and roads to people all over the world. I wouldn't spend a minute if there wouldn't be a benefit. It's not always obvious in the beginning, how to turn the contacts to euros and dollars. The first step is always an investment and the first return is learning.
What makes Twitter Work for Business?
Helge: Stripped down functionality. The same goes for Basecamp and we use it for global collaboration -- as an innovation platform. I guess, Ning could take over some of the Basecamp functions.
Helge: I belong to "those who can not attend" in seminars all over the globe. The Twitter and Jaiku reports give me an on-site feeling of what is happening. This is important, it saves time, money and natural resources.
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