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Home | Sterling Cross Group: "Public Relations can’t exist as a news release alone anymore. PR requires full integration across all media. If you don't, you are missing out on reaching over half of your targeted audience. We are here to help! Sterling Cross Communications is a fully integrated media provider taking your traditional story and telling it with today’s technology. We make it possible for you to reach your intended audience in the format of media they receive news.

From Traditional Media (newspapers, television, radio, and magazines) to New Media (internet, podcasts, blogs, webinars, web video, RSS, SEO and PPC) to Social/Viral Media (wikis, MySpace, Facebook, YouTube, Second Life, forums, intranets, livecasting, and more) Sterling Cross is your complete integrated media solution."

Helge: Nice typewriter and mouse combination on front page.

Digital Storytelling 2004 and 2008

I wrote about Digital Storytelling August 16, 2004

16. elokuuta 2004

Digital Storytelling.

Name: James West, Journalist, Location: North West, United Kingdom.

Digital Storytelling started at the Centre for Digital Storytelling in the US.

The picture is from an event combining locally produced food and tourism to the City of Porvoo.

The idea is that there's a vast archive of interesting photos and artifacts in homes around the world, and by getting people to tell stories about themselves and post them online we can tap into this archive, and give Joe Public a chance to have some control over the media for a change.

"The BBC has gone for this in quite a big way," I wrote several years ago. What has happened since? Nobody speaks about Digital Storytelling as such anymore. People are just doing it. We've blogs, wikis, Ning, Facebook, YouTube, Microblogs, Microchannels. Millions of stories are told every single day.

Digital Storytelling? Everyone has a story to tell. Technology now allows anyone to tell it in their own way. This is more than true. We spoke today (London, Heathrow airport and Loviisa, Finland about an on-demand medical training and knowledge transfer model to support Mediracer user education. This can be made a reality today.

Digital stories are short films made by people like you using computers and personal photographs.

BBC is broadcasting a part of the stories for viewing on the big screens. I wante to apply the idea to a road information and large screen displays at service stations along the road VT 6 from Helsinki to Kajaani.

Digital storytelling gets personal - Games - msnbc.com

Digital storytelling gets personal - Games - msnbc.com: "NEW YORK - Imagine a TV show created especially for you. Actors, sets and props would be completely customized depending on factors like your age, sex and location. Even the product placement would be tailor-made to suit you.

Online video game developer Kuma Games, in conjunction with the American Film Institute's Digital Content Lab, have developed such a storytelling device that merges instantaneous personalization with computer-generated filmmaking.

'With TV, this is simply impossible,' says Kuma Games CEO Keith Halper. 'You can't change things inside video. You can't change them the way that we do in video games and on Web sites. You can't measure their performance in real time. We're taking that stuff from video games and bringing it to TV, which is a huge and important market.'"

Digital Storytelling

Digtial Storytelling
Blogging
Social Media
Social Networking
Corporate Blogging
Wisdom of the Crowd
Citizen Journalism
Huliq

I started to think in terms of professional blogging a few years ago. I've been working to define our channel strategy from the beginning of this year.

Professional blogger

Writer: visualradio @ 2006-05-14 - 19:40:37

True Voice is following up a Northern Light event and learning about the profession of blogging. A professional blogger is producing with intent to be a special kind of content writer. It’s about knowledge and the content:

- Professional bloggers
- Professionals who blog
- The local guy that is a plumber that blogs

Companies will be hiring professional bloggers. Blog writing and publishing should be regarded as a profession.

- Look at the designers’ portfolio

Journalism is often referred to blogging. Journalism did create the currency that they called objectivity. The blogger has to be authentic. That’s the ethic of the blogger.

We can manufacture authenticity, but in the long range it will show up any way. In the blogosphere, people don’t come there to read advertising.

- I write, when a client wants to talk about a product

A sponsored entry can be given another color so readers can see what the difference is. The capital you build up is the authenticity.

How can we do innovating things that could draw eyeballs to the blog to ride the content? It’s important to write about what you believe. This is the same with analysts. Or think about Gartner. They have built the trust.

Bloggers are representing smaller issues. They can be consultants or specialists and analysts. The growth of Internet has shaken up the consulting industry, even Gartner. There are so many great and informative blogs drawing attention to their sites.

- A firewall between editorial content and the ads is needed

We will see professional bloggers that will replace journalists, some of the murky shadow world, the buzz agents, some not so good consultants etc.

- The books and gizmos
- Social spam
- Reporters say that they are authentic, open and with authority and then just writing copy

CANADA and AUSTRALIA

We are huge catalogue buyers. There is a need to speak a different language. Both countries are huge and with long distances, but scarce population.