Strumpette about Edelman the PR firm

"Authentic" is growing in value. What happens to "creative financing" in the meantime? Are we really going to get more authentic PR and communication? What is your opinion?

Strumpette: "In a press announcement that sent ripples throughout the business community yesterday, Edelman, one of the largest PR firms in the world, proclaimed that the agency was doing a complete about-face radically shifting direction. The firm has staked 'its claim in ‘Authentic Communications.’”

According to the release, Edelman is mobilizing rapidly to convert its entire ambiguous worldwide PR operation to “authentic.” In support of the initiative, the agency said that it has consolidated its three digital service practice areas into one global operating unit. The new group will be a combination of the firm’s Web design team, its social-media toy lab and a couple of ideas that were being bandied about last fall under the name “Edelman Mobile.'

Heading the overhaul will be Rick Murray, former head of the Agency’s botched “Me2Revolution” Practice. Murray set the stage for the announcement a little over a year ago articulating Edelman's very public optimism regarding Second Life."

Then he said, “Anytime you can bring fake people together spending real money on fake things to create value... [well] I don't really know how it's going to end up or where we're going to end up in it but it's really cool."

Home | Sterling Cross Group

Home | Sterling Cross Group: "Public Relations can’t exist as a news release alone anymore. PR requires full integration across all media. If you don't, you are missing out on reaching over half of your targeted audience. We are here to help! Sterling Cross Communications is a fully integrated media provider taking your traditional story and telling it with today’s technology. We make it possible for you to reach your intended audience in the format of media they receive news.

From Traditional Media (newspapers, television, radio, and magazines) to New Media (internet, podcasts, blogs, webinars, web video, RSS, SEO and PPC) to Social/Viral Media (wikis, MySpace, Facebook, YouTube, Second Life, forums, intranets, livecasting, and more) Sterling Cross is your complete integrated media solution."

Helge: Nice typewriter and mouse combination on front page.

Personal blogging and Public Relations

This blog [The Wisdom of the Crowd] has been around since May 2006. I started it as my most personal blog. It's one of my newest blogs.

Public Relations has been around for 100 years. I'm not sure if my blog is about PR, it's more about things I feel for personally.

Below is a story I found from "India PR" blog with a creative commons license making it possible to share and republish the information.

As I'm writing this, I'm not yet all to familiar with the details of creative commons. The rule of thumb is however that such material isn't copyright protected.

My own idea about everything that is published on my blogs can bee freely used by others. That includes pictures and graphic material.

• Internet is an open media
• I use Internet to spread and share information
• This isn't a good place to hide information
• This is a free public service platform
• SOA = service oriented architecture

On 30th October 2006, we have possibly passed a milestone in public relations. The press release turned the century. It is believed that Ivy Lee, who is also considered to be the father of modern public relations, created the first press release for his client, the Pennsylvania Railroad.

This was following an accident on October 28, 1906, in which 50 people lost their lives when a three-car train met with an accident at Atlantic City. Lee convinced his clients to distribute a public statement on the accident and even take the "journos" on the accident site through a special train.

The New York Times is believed to have commended this approach of openness and published this press release, verbatim, in their 30th October 1906 issue with the header, 'Statement from the Road'.

Trust and honesty indeed is the hallmark of public relations; as someone has rightly said that truth is not a substitute for public relations. And that is the truth that all of us in the profession must appreciate and practice.

My idea is to extend the Internet model to mobile tools. More about that some other time...