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lördag 5 april 2008

Personal blogging and Public Relations

This blog [The Wisdom of the Crowd] has been around since May 2006. I started it as my most personal blog. It's one of my newest blogs.

Public Relations has been around for 100 years. I'm not sure if my blog is about PR, it's more about things I feel for personally.

Below is a story I found from "India PR" blog with a creative commons license making it possible to share and republish the information.

As I'm writing this, I'm not yet all to familiar with the details of creative commons. The rule of thumb is however that such material isn't copyright protected.

My own idea about everything that is published on my blogs can bee freely used by others. That includes pictures and graphic material.
  • Internet is an open media
  • I use Internet to spread and share information
  • This isn't a good place to hide information
  • This is a free public service platform
  • SOA = service oriented architecture
On 30th October 2006, we have possibly passed a milestone in public relations. The press release turned the century. It is believed that Ivy Lee, who is also considered to be the father of modern public relations, created the first press release for his client, the Pennsylvania Railroad.

This was following an accident on October 28, 1906, in which 50 people lost their lives when a three-car train met with an accident at Atlantic City. Lee convinced his clients to distribute a public statement on the accident and even take the "journos" on the accident site through a special train.

The New York Times is believed to have commended this approach of openness and published this press release, verbatim, in their 30th October 1906 issue with the header, 'Statement from the Road'.

Trust and honesty indeed is the hallmark of public relations; as someone has rightly said that truth is not a substitute for public relations. And that is the truth that all of us in the profession must appreciate and practice.

My idea is to extend the Internet model to mobile tools. More about that some other time...


fredag 11 januari 2008

MEDIABLITZ 2.0 Angela Penny

MEDIABLITZ 2.0: "7 Steps to Better PPT Presentations (via Veen).

Jeffrey Veen is an author ('The Art & Science of Web Design', 'HotWired Style') and a speaker who believes PPT presentations don't have to be bad to be good. He put together 7 steps to better presentations.

7 Steps to better presentations by Jeffrey Veen

The List:

(be sure to visit his page to get the full story behind each step)

  1. Tell stories: Summarize key findings in easy to digest ways
  2. Show pictures: Illustrate your metaphors with colorful, fun pictures.
  3. Don't apologize: Commisserating is okay.
  4. Start strong: Introduce yourself, thank audience for coming and tell them what you're going to talk about.
  5. End strong too: Wrap up 'and that's why I think social media is a powerful business tool', thank the audience for their attention.
  6. Stand away from the podium
  7. Pause after key points
Helge: I got this list from Agela Penny's blog Mediablitz 2.0

ANGELA PENNY
198 Carl St. #102, San Francisco, CA 94117
415-661-1544 x102 | 415-336-8639
map33@yahoo.com

EXPERIENCE


ActionThink, CEO / Writer (Consultant) 2001 - 2007 - Wellsphere (Blog writer)
- Ancestry.com (Copywriter)

- Business 2.0 Magazine (Ad Banners)
- Beverly Hills Porsche/Audi (Client Relations)
- CorporateEdge (Sales)